Dama Design ExhibitionsDuygu Accessories Stand
Description
Duygu Bijuteri is an accessories company. We wanted to create a full custom exhibition stand to be utilised as a showroom in order to take advantage of the given large space. They’ve asked to come up with a design that could create their shop environment as their goal was to chase new possible investments and expand their connections. We came up with an exhibition stand that enabled them to display nearly all of their product ranges in person. Our goal was to catch visitors' full attention as they walked into the stand by separating their attention from external distractions into Duygu products one by one. We carefully placed their products in various areas of the expo stand withour crowding the area a like a shop but also wanted people to be able to move around freely and have a seat when they feel like it. This way we atrracted a large amount of crowd, especially families, into the exhibition stand.
Challenge
Creating an engaging showroom exhibition stand with maximum number of products possible to display key products
Solution
Diffused acrylic walls that are half transparent and enlighted to eliminate the feeling of an enclosed environement , whilst also directing visitors attention to the displayed products one by one
Results
We painted their corporate colours which are beige and burgundy inside and outside the stand. We used iced anti-glare Perspex on the shelves to diffuse the lighting for a foggy effect behind the products by displaying them close to the Perspex. The stand contained a small private booth in the middle that was also utilised as a storage area for their give-away goodies.
