A great Exhibition Stand Design begins with imagining. This is the case for most design practices which we can see in every part of our daily lives. However, imagination often has no limits, which can become a curse that works against the designer. A great designer is someone that knows how to set their boundaries, and this allows them to imagine in control of how they want the design to convey its purpose. This is not an easy task at all. Sometimes people have problems imagining because of the opposite. When they are presented with a creative task, they end up limiting themselves to a degree where there is no room for mobility.
What I mean by that is, people can be so convinced to find their solution in one or two ways, they end up not even considering accepting the slightest difference in their approach that may even bring numerous solutions. Creative imagining comes from vision and experience. In a great design, in addition to the balanced use of technical elements, the artistic balances must also be very well organised. The designer should follow the ongoing trends, fashion, materials, and tech, and should be aware of the present innovations in the industry.
Some of the important design elements are;
- Detecting the needs and the targets properly is vital in the beginnings. The design should be woven with cultural references, inspired by technological innovations and new trends in the market.
- It should have correct proportions in terms of colour and form. The structure, construction, and form must be balanced, and in terms of colour, it should achieve a high level of harmony by adhering to the company’s corporate identity.
- It must be suitable for the client’s usage. A comfortable and well-thought-out use of space not only allows for a better display of products but also ensures visitors are hosted more comfortably.
- Alongside a formal and impactful design in terms of colour, small details should also be ergonomically and user-friendly resolved. The materials used, production methods, and finishing details are key elements in the overall quality of the design.
- Modular and reusable designs provide both cost and practical advantages for clients who frequently participate in fairs.
Conclusion
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